Singapore Airlines will unveil all-new first class suites and business class seats for its Airbus A380s in 2017.

Speaking at today's launch of its new premium economy class, Singapore Airlines confirmed the new suites and seats would feature in the airline's next raft of superjumbo deliveries.

"We are working hard on a new ground-up first suite and business class product that will be unveiled when we put into service the next batch of A380s which are coming in 2017" said Singapore Airlines Executive Vice President Commercial, Mak Swee Wah.

However, Mak wouldn't be drawn on details of the new cabins, including if SQ would add shower suites to the pointy end of the plane.

"I don't know about showers" he told Australian Business Traveller.

"We have to do what is sensible and what the customers want, and come out with product which fits the market segment who wants exclusivity, privacy and comfort, and not just the suite but the whole package." 

As for the new A380 business class seats, Singapore Airlines is expected to draw inspiration from the airline's current design for the Boeing 777-300ERs and Airbus A350s.

"Certainly we won't change just for the sake of change, but it will be superior to what we have now" Mak said of the new A380 business class. "Product development is an ongoing process."

Singapore Airlines kicked off the modern wave of first class suites as the worldwide launch customer of the Airbus 380 in 2007, but faces increased competition from Etihad's revolutionary three-room The Residence on the A380 (below).

Emirates is also working on its own first class suite upgrade, which the airline says will be "more like a private railway cabin."

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